web design

Karson McGinley

Branding - Web Design - SEO

brand story

Karson McGinley is a highly-seasoned and influential yoga teacher with a calling to bring together the teachings of positive psychology and yoga, both on and off the mat. The site needed to embody these philosophies and reflect its founder's warm and enthusiastic personality.

Upon meeting Karson, one thing was immediately clear- she was as easygoing and relaxed as an authoritative expert in her field, and I knew her branding needed to reflect that. The hybrid fonts found in the logo, as well as the beach sunset-inspired color palette and graphics, were thoughtfully curated to complement her message and mission.

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