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brand story
The Lucy Apartments is a luxury boutique-style rental property in Los Angeles. The desired aesthetic would relate to their target demographic with a blog-style appeal. Stylistically, the design has an upscale yet relaxed look and feel through carefully selected fonts, minimalist details, lifestyle photography, and a cohesive color palette.
One of the most significant selling points is their location in a highly desirable neighborhood in L.A. To highlight this, an expansive 'neighborhood' page was created detailing local hot spots such as restaurants, shopping, culture, etc. Each category includes links to specific locations that reveal a dedicated box with contact information, photo, and map.
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